The stigma around menopause has kept women from getting the care they need for far too long. So, Walgreens helped women take back the narrative in a short documentary that set out to rebrand menopause.
By turning our Champion “C” logo into a copyright symbol we communicated that Champion invented the hoodie. But you reinvent it everyday with your own style.
Press: Adweek
Champion invented the first hoodie in 1934. Since then, the hoodie has been copied by not just sports brands, but all apparel brands. So, we turned Champion’s iconic “C” logo into a copyright symbol & placed it on a special limited-edition hoodie to make it clear who the original is.
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As a parent who loves their child, car seat safety is a natural instinct because Love Protects. So, I wrote a little poem about it.
This Ad Council project was creative directed by me and my art director. And I am very very proud of the finished product.
For Women’s History Month Champion wanted to show that women in sports are not a cause. They’re cause for celebration. To do that we brought Saweetie together with 11 female college athletes and there was so much SwagHer.
Press: RollingStone | Billboard
In this social first brand act, Walgreens showed up to support new moms during the 4th trimester with Free 1-hour delivery on curated postpartum bundles.
For Valentine’s day Instax challenged TikTok users to give some love to someone special in their life with #myinstaxshoutout and let’s just say love spreads fast. We’re talking over 4 billion hashtag views fast.
Whether you’re dealing with a holiday pageant costume malfunction or you get caught empty handed when your daughter surprises you and comes home for the holiday, these intimate holiday moments remind us that Walgreens offers help with holidays, right in your neighborhood.
This project will always hold a special place in my heart. I didn’t get to be a part of the production for this one but this was the first time clients bought something I wrote for television.
To introduce the New York Lottery’s new Cashword Scratch-Off ticket we created an interactive mural that not only taught their Facebook and Instagram followers how to play the new scratch-off, but brought them a little entertainment every day.
For the holidays we created a 360 campaign encouraging beauty enthusiasts to Get ready to #ShineBrighter this holiday season with gifts from Ulta Beauty.
I’ve done my fair share of social over the years. No shoot required. Scrappy shoots out in the world. Stop motion in a studio. You name it, I’ve probably done it.
Sometimes people say stuff that I write on the radio!
