Ericka Gordon
ACD Copywriter
Be Your Own :30
Reverse Weave :15
Champion’s Reverse Weave line is the true OG. It’s a timeless classic that people have been bringing their own style to for decades.
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BTS TIKTOKS
Making BTS content was just as fun as making the actual film. Our game plan was: keep it loose, keep it social, keep it playful. I’ll let you be the judge, but i’d say we NAILED IT.
OLVs
From a never ending bench to Wes Anderson style bleachers to a lazy susan and decades of fashion, we extended this campaign with social videos highlighting Champion’s different hoodie lines.
