Giving credit where it’s due…

From the griddy dance to hot girl walks, we found TikTok creators who had also been copied and gave them their credit. Sending each of them one of our limited edition copyright hoodies.

Hoodie Swap In-store Activation

By popular demand we kept the OG vibes going in-store, inviting hoodie heads to pull up at some of our flagship locations. They could bring any hoodie and swap it for the original hoodie. All of the hoodies we collected were donated to people in need.