Giving credit where it’s due…

From the griddy dance to hot girl walk and beyond we found TikTok creators who had also been copied and gave them their credit.

Hoodie Swap In-store Activation

By popular demand we kept the OG vibes going in-store, inviting hoodie heads to pull up at some of our flagship locations. They could bring any hoodie and swap it for the original hoodie. All of the hoodies we collected were donated to people in need.