Ericka Gordon
ACD Copywriter
Giving credit
where it’s due
From the griddy dance to hot girl walks, we found TikTok creators who had also been copied and gave them their credit. Sending each of them one of our limited edition copyright hoodies.
Hoodie Swap
In-store Activation
As hype grew, we kept the OG vibes going in-store by inviting hoodie heads to pull up at some of our flagship locations. They could trade in Nike, Adidas, and Puma hoodies (aka knockoffs) and swap them for the original hoodie. All of the hoodies we collected were donated to people in need.
