More than 1 million women go through menopause in the United States every year.
Given the numbers you’d think we’d talk about menopause openly. But we don’t.
Society created a stigma around menopause that brands it as a sign that women are past their prime.
A Short Documentary So, we put the narrative back in women’s hands for a full rebrand.
A New Perspective We introduced this new point of view with intriguing social that empowered women to join the reframe and drove to the full Menopause is Hot documentary.
:15s
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Nothing is sexier than being in control.
So, we engaged women with product suggestions to empower their individual menopause journeys.