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Ericka Gordon

ACD Copywriter

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More than 1 million women go through menopause in the United States every year.

 
 

Given the numbers you’d think we’d talk about menopause openly. But we don’t.

 

Society created a stigma around menopause that brands it as a sign that women are past their prime.

 

A Short Documentary So, we put the narrative back in women’s hands for a full rebrand.

 
 

A New Perspective We introduced this new point of view with intriguing social that empowered women to join the reframe and drove to the full Menopause is Hot documentary.

 

:15s

 

:30

 
 

Nothing is sexier than being in control.

So, we engaged women with product suggestions to empower their individual menopause journeys.

 
 
 
 

Streaming Audio

 

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