More than 1 million women go through menopause in the United States every year.

Given the numbers you’d think we’d talk about menopause openly. But we don’t.

Society created a stigma around menopause that brands it as a sign that women are past their prime.

A Short Documentary So, we put the narrative back in women’s hands for a full rebrand.

A New Perspective

We introduced this new point of view with intriguing social that empowered women to join the reframe and drove to the full Menopause is Hot documentary.

:15s

:30

Director BTS

This project was directed by documentarian, Rachel Fleit, of HBO’s Bama Rush. So, we sat with her on-set to hear how working on this campaign has impacted her.

Pharmacist Reactions

On social we had a real Walgreens pharmacist react to the documentary with education and guidance.

More than 1 million women go through menopause in the United States every year.

Given the numbers you’d think we’d talk about menopause openly. But we don’t.

Society created a stigma around menopause that brands it as a sign that women are past their prime.

A Short Documentary So, we put the narrative back in women’s hands for a full rebrand.

A New Perspective

We introduced this new point of view with intriguing social that empowered women to join the reframe and drove to the full Menopause is Hot documentary.

:15s

:30

Director BTS

Pharmacist Reactions

Nothing is sexier than being in control.

So, we engaged women with product suggestions to empower their individual menopause journeys.

Tone & Photography

Streaming Audio